AJ Boelens

AJ Boelens

AJ’s expertise is focused on customer-centric strategy, innovation and commercial excellence. He advises senior leaders on how to achieve greater customer focus by reorienting strategy, people, and processes to maximize customer value.

Advisory Profile
• Founder and Managing Director of Innovation Connected
• Registered Management Consultant (RMC)
• Certified Advisory Board Chair

Academic Profile
• Adjunct Faculty at Nanyang Business School
(teaching MBA and EMBA strategy and consulting)
• Executive Education Lecturer

The Economist Group – Director of Strategy and Insights
• Launched Global Business Review – Chinese language app, developed media partnerships, lead
innovation efforts in Asia Pacific, member of the APAC management committee

BASF – Marketing and Innovation consultant
• Projects include: Industry value chain analysis, value pricing, needs-based segmentation, sales process and
activity alignment, business model innovation, design thinking, customer innovation workshops

Siemens Healthcare – Training and Development
• Projects include: Design/implement training management system, design and delivery of training programs



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