Jenny works with digital sales and marketing in Swedbank. She works in a data-driven and customer-centric environment to promote and increase Swedbank’s sales and service in their digital channels, i.e swedbank.se – internet banking and the app. She believes that customer feedback, quantitative and qualitative data are keys to insights that lead to concrete actions to improve Swedbank’s digital service and customer offering. SEO, landing pages, conversion and frictionless customer journeys are common words at work. Her area of responsibility is Daily Banking – i.e everyday banking services that customers use every day. Her goal is to simplify and facilitate a customer’s life as much as possible.
She has a professional background in biomedicine and public health. She is also a passionate athlete in crosscountry skiing and ultratrailrunning.