Julia has 20+ years international experience working in marketing and sales and then moving to the online analytics. She is currently working as a Digital Data Expert at the International Private Banking division of Dutch Bank ABN AMRO in Amsterdam. She is really passionate about her job and oversees a full analytics cycle from implementation to reporting to analysis of UX/UI of digital apps and portals. Her main expertise is always being commercially focused while working with data. She advises teams on product development and new trends of customer segments.