Silvia Birla

Experienced & effective senior manager, with 20+ years international experience in Banking, Payments, Investments and
Corporate Treasury. Strategic and well-versed in business transformation, with successful results in finalizing innovative
projects, growing new & profitable businesses, addressing complex regulatory challenges, and building & leading high-
performing teams.

Slovenia – Led and implemented product & segment strategy for massive turnaround of Nova KBM (2nd largest
bank)
▪ Simplified the product & segment structure with a 70% clean-up of legacy products and ensured profitability of all segments.
▪ Migrated all retail and corporate products onto a single core platform, built for scale. Successfully completed the full operational merger of 4 banks and increased bank-wide digitalization.
▪ Launched Mobile wallet to cover SCA and local Instant payments solution.

• UAE & Bahrain – Launched consumer treasury desk for Citibank’s retail segment and repositioned bank’s approach to gain more from FX revenues

• Romania – Built from scratch wealth management capabilities for Citibank reaching
▪ Designed and implemented investment & treasury products, asset allocation tool & eBrokerage platform.
▪ Worked with mutual fund houses for an open architecture: Pioneer Investments, ING, Franklin Templeton, Allianz, Blackrock.
▪ Treasury dealer on FX & IR hedging solutions for SME and MME segment.